Bridgehampton – Opening Day of the Mercedes-Benz Polo Challenge at Blue Star Jets Field is scheduled for Saturday, July 24.
Polo matches return to Bridgehampton this summer with six weeks of the most exciting and memorable action in the world. The sport’s greatest athletes will compete for polo’s most treasured prizes – the Mercedes-Benz Cup and the Hamptons Cup. As in years past, the East End’s most famous polo tournament will be witnessed by both noteworthy VIP’s and celebrated personalities.
Season partners include: Mercedes-Benz, Blue Star Jets, SWAGG, Blue Star Jets, Ralph Lauren, Patron, La Societe Stella Artois, Smart Water, Pop Chips, Coca-Cola, Bertaud Belieu Wines, Jarlsberg® cheese, Zino Platinum Cigars, Crumbs Cupcakes and Bakery, Financial Times, Susan Foster Jewelry and Hamptons Magazine.
SWAGG, a mobile application to be released during the 2010 holiday season, will allow consumers to purchase, exchange and redeem gift cards from their phone. SWAGG will celebrate the Mercedes-Benz Bridgehampton Polo Challenge by creating the SWAGG Lounge. Guests will have the opportunity to preview the highly anticipated SWAGG application while mixing it up with friends in a custom-tented environment, complete with their own bar and an array of celebrity DJ’s all summer.
Polo Ralph Lauren will return this summer as the exclusive apparel retailer with an on site shop at the Bridgehampton Polo matches. Evocative of the spirit and heritage of Polo, the shop will feature Ralph Lauren’s Black Watch collection and The World of Polo Fragrance. Spectators visiting the Ralph Lauren shop will also have a great view of each match while entering to win a Polo lesson with Black Watch team member Nacho Figueras. Polo Ralph Lauren became an official sponsor of the Black Watch Polo team in 2007, providing apparel created exclusively for team players.
Headed by event organizers, Strategic Group, the season will commence on Saturday, July 24, 2010 and will continue for six consecutive Saturdays, ending August 28.
A portion of proceeds from the Mercedes-Benz Bridgehampton Polo Challenge will go to South Fork Breast Cancer Coalition. The VIP tent will host an invitation-only cocktail reception for exclusive guests each Saturday afternoon during the tournament.
Matches will take place from 4 p.m. to 6 p.m.
Blue Star Jets Field is located at Two Trees Farm, 849 Hayground Road, Bridgehampton.
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